1. What is Art?

Art is an outlet to express emotions, feelings, and intuitive creativity. Art awakens something in you: intuition, magic. It is a knowledge within us that we want to communicate to the world. Art is a spontaneous creative energy of an individual, whatever they feel that needs to be expressed and shared with the world. Nowadays, unlike in the past, art is not clearly defined - a one-minute-long video on YouTube can be art. Therefore, the word “art” needs to be re- defined.

2. Benefits of Arts

Any kind of art can help and heal - it’s important to find the art that appeals to you and your soul. Art allows you to become more self-aware, gain self-confidence, become more attuned to yourself. Practicing arts gives you growth, development and fosters hope.

Art is essential for mental health, particularly in crisis situations. The process of creating on a daily basis is meditative and it makes you happy. Creating something or just enjoying art helps harmonize the brain and find solutions to problems.

Art is an effective form of communication. Communicating with language might be a challenge for some people. Art, such as music and dance, is an excellent instrument for communication and creating union, a space where people can express and resolve any disagreement.

Creativity and arts serve as powerful tools for bringing people together and fostering close connections and relationships. Arts break barriers, challenge stereotyping and develop deeper connections, for instance, for people of different races, religions or generations.

Art can also be seen as a marketing instrument to convey a positive message and use our creativity to help raise awareness of brands or societal issues.

Making and consuming art produces deep feelings of ecstasy and love. This was confirmed by neuroaesthetics (a field bridging the gap between neuroscience, aesthetics, and art) which revealed that the brain region responsible for enjoying art is also the same region associated with the release of dopamine and the production of emotions such as love.

3. Impact of the Arts

Some art and culture projects have the power to change society. There are many artists who are social activists, whether they are civil rights or anti-war leaders. They touch people’s hearts and minds with their creations and influence strong societal changes.

Artists have taken part in creating art, songs, and documentaries that raise awareness and shed light on world matters such as wars, climate change, and refugee issues.

The artists’ work have profoundly affected people across the globe, and art - often at a grassroots level - played a vital role in engaging communities and working towards resolutions.

All throughout history but particularly recently, art has played a strong role in helping people cope with crises. When during the COVID-19 pandemic in New York, statistics were showing that the rates of depression and suicide increased by 20%, many people processed this through creating art, writing plays and musicals, books, songs and poems.

Now humanity is becoming super technologized. We are staring down a future in which technology will most likely do most of the common light jobs like driving or making coffee.

Far from being something to fear, this can be a new opportunity: people will have more freedom, more time to practice and experience arts in all its forms.

Art should be useful and new. Beauty can happen a little bit later.

4. Art Practice

When choosing an art form to practice, try different ones and combine forms to see which make your soul sing. Dance, draw, meditate, do yoga. There’s something for everyone in the arts.

Artists should be seen as an essential part of society and should be provided with an economical system where they can work on their artwork on an everyday basis without worrying how to pay the rent or getting food to eat.

Practicing arts not only helps us create new pieces of art, it also helps us as the co- creators of this world better design our own lives.

5. Art / Creativity is Everywhere

Art and creativity help us find ourselves, build our identity, and feel useful. It is essential to take inspiration in a creative attitude. For instance, play with and explore old works of art and collections - see how each piece interacts and evolves with the introduction of some new elements.

Creativity is actually everywhere. Art can be anything around you - whether it is an actual art piece or some beautiful nature, the smell, the sound, the feel of the wind against your skin.

Art is expressed on Earth as well as in the Universe: in the stars, the Creation, the Supernova, the Pillars of Creation.

Arts and creativity give you freedom. Let’s make art, not war.

Arts & Creativity Manifesto
of the New Age
Read and Download in PDF
Get Full Version of the Manifesto

Arts & Creativity Manifesto of the New Age:

How arts, creativity and technology help us innovate and thrive at the dawn of the new era for humanity